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It's Simple - Zender Ford
MARKET VALUE PRICING PROVIDES THE MOST COMPETITIVE PRICING
ON ALL OF OUR PRE-OWNED VEHICLES, ALL THE TIME!
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TECHNOLOGY MEETS COMMON SENSE
Pre-Owned Market Value Pricing is achieved by polling over thousands of online vehicle listing,
every hour to ensure that every single customer receives real time Market Value Pricing
on every single Pre-Owned vehicle's which we sell.
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At Zender Ford, we do not artificially infilate our Pre-Owned Prices in hopes of winning a "Negotiation" contest with our customer.
YOU SAVE TIME & MONEY
For Complimentary "Market Value Pricing" analysis on any Pre-Owned
in stock vehicle, just ask our product advisors.
HOW DOES MARKET VALUE PRICING WORK?
At Zender Ford, we research current market pricing using industry-leading pricing tools such as vAuto and autoTRADER. Using their tools, we are able to enter specific search criteria such as model, trim, mileage and location to determine how much the average market price is within a 1,000 km radius of Zender Ford. vAuto and autoTRADER compare current, live market listings in the area across several popular sites such as autoTRADER, Kijiji etc. and prepares a market analysis for our listings.

Below is an actual example of a pre-owned 2015 Ford Taurus Limited with 21,300 km on our lot. The vAuto screenshot below shows us the following information:
- Average Market Price of ALL the 2015 Ford Taurus Limited listings within 1,000 km of Zender Ford with similar mileage
- How our price ranks compared to the other 12 listings
- The dots on the chart on the right represent all of the listings by price and mileage ranging from listings priced at $26,000 with 47,000 km to listings priced as high as $30,000 with 17,000 km
What does this tool tell us?
- Our listing is ranked #1, meaning the best deal considering price and mileage
- Our list price of $24,888 is priced $3,019 below the Average Market Price of $27,907
- Our list price of $24,888 is 10.8% less than the Average Market Price of $27,907

WE DON’T JUST CHECK ONE SOURCE. WE GET A SECOND OPINION.

The autoTRADER Price Analysis chart shows us both a price analysis and condition analysis for 2015 Ford Taurus listings in the area.

The mileage for this vehicle is considered on the low end (using 20,000 km/year as an average usage). The Average Market Price for this vehicle is $28,879 based on autoTRADER listings in the area.
Zender Ford’s price is $3,991 below market price!
WE DO THE RESEARCH FOR YOU TO HELP SAVE YOU UP TO 10% OFF THE AVERAGE MARKET PRICE!
vAuto screenshot
autoTRADER price analysis
What Else Do I Get?
FULL DISCLOSURE
We will tell you everything we know about a vehicle because that’s the law,
plus we will provide at no expense to you, a valid CarProof™ Vehicle History‎ Report for all Pre-Owned vehicles.
145 POINT INSPECTION
In addition to the required and minimal AMVIC inspection, every vehicle sold by us
is put through a rigorous 145 point inspection by one of our factory trained
technicians so you know your vehicle had been inspected properly.
EXTENDED VEHICLE WARRANTY COVERAGE
In addition to any remaining protections, for total peace of mind,
we offer extended warranties from national providers from across Canada!
LOWEST FINANCE RATES
We shop the nation’s most competitive financial lenders to find the lowest
possible used car loan rates for all our customers. Apply today, Drive tomorrow, it’s that easy!
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